Facebook Groups

To drive reappraisal of FB App I brought to life the community value of Facebook Groups through the 2019 "More Together" UK campaign with creative agency Wieden & Kennedy. 

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From runners to young dads to lake swimmers, the 12 week multi channel execution showcased a range of real FB Groups offering advice, support, and inspiration. 

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Key Highlights: 

• 8% lift in FB Group Joins. 

• 12% lift in brand sentiment YoY.

• 14% lift in message pull through.