Topman Generation

As Topman marketing manager I commissioned GENERATION , a daily digital men’s journal providing a unique cultural insight into the worlds of fashion, film, music and art through the lens of the UK’s biggest high-street men’s brand.

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GENERATION performed seamlessly across multiple devices and evolved into a quarterly print edition distributed through UK and international stores.  

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Highlights: 

• 120K unique monthly users. 

• Launchpad for sell-out e-commerce exclusive capsules.

• The blueprint for rethinking online retail.