Spread Group

Defined the brand playbook to shape the future of a customized fashion and lifestyle e-commerce platform (B2B & B2C). Led a team of ten across creative, CRM, social, and brand marketing to drive sales, acquire customers, and launch new product categories—all through a content-driven strategy and annual campaign calendar

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Key Achievements:

• Launched in-house streetwear brand August 11, elevating the company's premium positioning.

• Revamped social media strategy with a Gen Z-first approach to boost engagement.

• Implemented a creative test-and-learn performance marketing framework to optimize messaging and maximize sales.