Zalando Menswear

As the global menswear marketing lead for Zalando, I was responsible for building fashion credibility for Europe's largest fashion e-tailer across 20 key markets.

 

This was accomplished by developing an annual activation calendar of 360 seasonal campaigns, always on editorial content, buzz worthy events, brand partnerships, SEO editorial hubs, and owned social channels.

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Key Highlights:

• Launching mens beauty

• Collabs with Nike, Calvin Klein and Tommy Hilfiger

• Developing sustainability strategy

• Establishing Menswear Instagram

• Programming Bread and Butter Festival