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In 2021, I launched the new global brand platform, "Yours To Make", illustrating how Instagram allows you to explore who you are.
The 12 week campaign crafted through the challenges of a pandemic set the tone for the brand across an anthem film, outdoor advertising, digital and social media assets.
Additionally, local culture was celebrated with a content partnership with Dazed, a first-of-its-kind social reality drama series with Channel 4, and a motion art installation by visionary @hervisions_ featuring X50 creators at the Saatchi Gallery.
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