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To launch Meta Quest 3 in the UK and Germany with younger audiences, I developed a test-and-learn influencer advocacy program.
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We partnered with ten macro creators, blending IRL and virtual experiences within their unique worlds. The content mix—both branded and organic—was designed to feel native and resonate authentically.
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The results?
Engagement levels were twice the industry benchmark, successfully introducing the new headset into multiple communities in a meaningful, credible way.
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